Privacy policy

The protection of your personal data is an important concern for us. When processing this data, Šport 11will strictly observe the applicable provisions of data protection law in the European Union, and of data protection law in the Republic of Slovenia.

By means of this Data Privacy Statement, we are informing you of what data we collect on our websites, for what purposes we process this data, and to which recipients we may possibly transfer this data, and of the legal bases for the data processing, the period for which the data will be stored, the controllers responsible for the processing, as well as your rights.

1. Controller responsible for the data processing

The controller responsible for the data processing within the meaning of Article 13 (1) a) of the General Data Protection Regulation (GDPR) is:

ŽigaŠport d.o.o. / Store Šport 11
Milje 57
4212 Visoko, Slovenia
Tel.: +38642019780
Email: [email protected]

If you wish to contact our data protection officer, please use the following contact details:

ŽigaŠport d.o.o. / Store Šport 11
Milje 57
4212 Visoko, Slovenia
Tel.: +38642019780
Email: [email protected]

2. Specific details relating to the data processing

2.1. Personal data

Article 4 (1) GDPR defines personal data as any information relating to an identified or identifiable natural person. Personal data includes, for example, name, address, telephone number, email address, bank account details, credit card number.

2.2. Data processing for the performance of a contract

If you place an order with Sport 11, we shall need personal data for the purposes of processing the purchase, including shipping the goods that you have ordered, handling returns or dealing with complaints. Specifically, we shall need details relating to your name, postal address, email address and, if applicable, essential payment details. It is essential that you provide your email address so that we can send you confirmation of receipt of your order, notify you of the shipment of your goods and/or contact you. Therefore, this data processing will take place for the purpose of performing the contract.

Even before a contract is concluded, you may have already contacted Sport 11 and, for example, sent us an email enquiry requesting our advice. In this case, the data received from you, such as your email address and possibly your name, will be processed by us for the purpose of carrying out precontractual measures.

Article 6 (1) b) GDPR is the legal basis for data processing for the purpose of performing a contract or for carrying out precontractual measures as a result of an enquiry from the data subject.

For handling your order, Sport 11 will pass on personal data to service partners such as payment service providers (including, but not limited to, banks, credit card companies) and shipping service providers (including, but not limited to, GLS, DPD, forwarders), insofar as this is necessary for the performance of your contract. It is also possible that your personal data will be passed on to a supplier delivering the goods directly to you. The recipient must use the transferred data only for the performance of its task. Any use beyond this is not permitted.

Personal data processed for the performance of the contract will be stored by us for the statutory period of limitation.

The data necessary under commercial law or fiscal law will be stored by us for the retention periods prescribed by Slovenian law, generally for a period of 10 years.

Personal data processed for carrying out precontractual measures will be erased within 12 months if no contract is concluded.

2.3. Newsletter, Mailings

You can subscribe to the Sport 11 newsletter as part of the ordering process or separately via our shop pages. We use the double opt-in procedure to confirm your request. This means that you will receive an e-mail from us with a link via which you, as the owner of the e-mail address, can confirm your subscription to the newsletter. Only after this confirmation the subscription to the newsletter is complete.

We use the data you provide for advertising purposes after you have registered for the newsletter. We store your e-mail address and the language in which you use the webshop.

If you have consented to personalised advertising, we also process tracking data on your user behaviour when visiting our webshop, including data from purchases made or cancelled and when using our newsletter, for the purpose of personalising our newsletter and our advertising emails. In addition, we may associate the e-mail address used with your order history and the data stored about individual orders placed by you (e.g. your address, your shopping baskets or your purchasing behaviour). Furthermore, we store data on your interests, your title, your name and your date of birth, if and insofar as you have provided this optional information as part of the newsletter registration.

Art. 6 (1) a) GDPR is the legal basis for this data processing. The data processing will take place only according to express consent.

The dispatch of the newsletter as well as the storage and administration of the mentioned data are carried out by SquoloMail d.o.o., Gabrije 33, 6250 Ilirska Bistrica, Slovenia. These providers are undertaking a contractually agreed processing of data within the meaning of Article 28 of the GDPR. CleverReach and Emarsys are contractually obliged to ensure the protection of your data through appropriate technical and organisational measures. Apart from transfering the mentioned data to Squolo Mail no other data transfer takes place to third parties.

You can revoke your consent at any time with effect for the future. Each newsletter contains an unsubscribe link for this purpose. If you use the unsubscribe link, the unsubscribe of your e-mail adress will be executed immediately. Furthermore, you can revoke your consent at any time by sending an e-mail to [email protected]. The data record belonging to your e- mail address can be stored for up to three years after unsubscribing for reasons of proof and to defend against legal claims. The relevant data record will then be deleted automatically. Art. 6 (1) f) GDPR is the legal basis for this data processing.

You can revoke your consent in whole or in part. In particular, you have the option of revoking only your consent to the personalisation of our newsletter by sending an email to [email protected]. If you limit your revocation to personalisation, we may send you our general newsletter.

In addition, we store the data of the application under the double opt-in procedure. Art. 6 (1) f) GDPR is the legal basis for this data processing. The essential justified interest lies in proving an existing consent.

2.4. Customer account

You have the possibility of creating a Sport 11 customer account. This password-protected, personal access offers you a series of useful features, including, but not limited to, viewing of the orders that you have placed in the preceding 2 years, displaying and downloading of your invoices, management of personal customer data, addition and editing of different delivery addresses, saving of a standard payment method and creation of a personal reminder note and/or wish list.

Article 6 (1) a) GDPR is the legal basis for this data processing. The data processing will take place only according to express consent. The data submitted to the customer account will be stored as long as your consent exists. You may revoke this consent at any time with effect for the future. An informal notification using the contact details stated under Section 1 will suffice for this. If your consent is revoked, your customer account, including the data submitted to it, will be deleted.

3. Cookies

3.1. What are cookies?

"Cookies" are small text files that are stored on your data carrier and contain certain settings and data. We use cookies on our websites to provide you with an optimal user experience, to compile statistics on the use of our websites and to facilitate marketing activities.

3.2. Personal cookie settings

When you visit the Sport 11 online shop for the first time or if you have deleted your browser data, we ask you with our cookie consent tool whether we may use cookies and, if so, which cookies we may use.

Technically essential cookies are always enabled. These cookies cannot be deactivated. You are free to decide whether you want to allow comfort cookies or marketing and statistics cookies. The use of these cookie types is only permitted with your express consent. We offer you an overview in which you can make your personal selection for each tool. You must actively consent to the use of these cookie types in order to activate these cookies. There is also the possibility to agree to the use of all cookies with one click.

You can access your personal cookie settings at any time via the footer link „cookie settings“. You can make an individual selection at any time and revoke your consent with effect for the future.

Your personal cookie settings are stored with a cookie on your data carrier. If you do not delete the cookies, you will not be asked again on your next visits to our shop.

3.3. Technically essential cookies

Technically essential cookies are cookies that are absolutely necessary for the use of the website and for whose use an essential justified interest exists. We use the following technically essential cookies:

Cookie Name Purpse or function Validity period
ID This cookie contains the session ID. This ID is necessary in order to be able to link a user's actions over multiple website visits. This is necessary in order to be able to, for example, link to a specific user the current shopping basket or a current log-in over multiple website visits. as long as the browser window is open
CookieConsent This cookie contains your personal cookie settings, which you have defined and saved in our cookie consent tool. 1 year from the last saving of the cookie settings
domainSwitchSuggestion This cookie stores the information that the user has already been suggested to change the language and thus the domain with a pop-up. This cookie prevents the user from being permanently disturbed by this pop-up. 1 year from the date the pop-up window was displayed
__cf_bm The cookie is absolutely necessary for Cloudflare's security functions and cannot be deactivated. You can find more information on Cloudflare under Section 7. no longer than 24 hours after the last visit to the website
CountryTax The cookie contains the country-specific VAT rates according to the country selection made. 24 hours from your action
deliveryLocation The cookie contains the delivery country and the zip code specified by the user for calculating the availability and parcel delivery time of express services. 24 hours from your action

3.4. Comfort cookies

Comfort cookies are cookies that make the use of the shop more pleasant and comfortable, e.g. by additional functions in the shop. We only use comfort cookies if you have given your consent. The web shop can also be used without these comfort cookies. However, the user experience can be significantly worse.

3.4.1. Shopping Cart Cookie

Cookie Name Purpse or function Validity period
BasketStore This cookie contains the current shopping cart ID and, if applicable, the assignment of this ID to a user login. The shopping cart ID enables the saving of the shopping cart beyond the actual browser session. The shopping cart data can thus be restored even weeks or months after the last visit to the site. 1 year from the date of the last change to the shopping cart

The shopping cart cookie ensures that the shopping cart data is saved even after the end of a session. If you close the browser window and, for example, want to continue shopping the next day, the data of the shopping cart is still available.

If you do not allow this cookie to be set, your shopping cart will be empty after closing the browser window. The entire shopping cart data will be lost.

The legal basis for the use of the BasketStore cookie is your consent. The access to and storage of information on your terminal device is based on the consent you have given in accordance with § 25 para. 1 TTDSG. The legal basis for the processing of your personal data is the consent you have given in accordance Art. 6 para. 1 a) of the GDPR.

The consent you have given can be revoked at any time - with effect for the future - via the cookie settings on our website.

Cookie Name Purpse or function Validity period
RememberMe The cookie contains encrypted information that enables a comparison of your saved session with your customer account in our webshop. The key is automatically renewed with each visit to prevent cookie theft.
The cookie gives you the opportunity to remain logged in on the respective end device beyond the current user session. For this purpose, a key is stored in your browser with the help of the cookie, which can be matched and assigned to your login the next time you visit our website.  
356 days

The cookie is only set if you have given your consent - which can be revoked at any time for the future - via our cookie settings.

As soon as you activate the function "Stay logged in" via checkbox in the login dialog, a key is stored in your browser for 365 days via cookie, which allows us to log you in again the next time you visit our website, even without an existing session. In this way, you will have direct access to your notepad, your order overview and all other functions in your customer account without any further intermediate steps.

If you have not consented to the use of the RememberMe cookie, the "Stay logged in" function cannot be activated. Accordingly, a new login is required each time you visit our website to use your customer account.

The storage period of the cookie is 365 days from your first login via the respective terminal device and browser. The storage period of the cookie is automatically reset with each login.

Your consent to the use of the cookie and the associated "stay logged in" function can be revoked for the terminal device used at the time of revocation as well as all other terminal devices by logging out on our website either "on the current device" or "from all devices". As soon as you log out, the locally stored cookie is immediately removed and the current session ends. When logging out "from all devices", the cookie is removed from the corresponding end devices at the time of the respective next call to our website.

In addition, you can revoke your consent given via cookie settings at any time with effect for the future, which also leads to the immediate deletion of the cookie on your end device.

The legal basis for the use of the RememberMe cookie is your consent. The access to and storage of information on your terminal device is based on the consent you have given in accordance with § 25 para. 1 TTDSG. The legal basis for the processing of your personal data is the consent you have given in accordance Art. 6 para. 1 a) of the GDPR.

The consent you have given can be revoked at any time - with effect for the future - via the cookie settings on our website.

3.5. Marketing and statistics cookies

We use web analysis tools to generate data about the use of our websites in order to improve our shop in a targeted manner and ultimately to achieve a better user experience. We use the web analysis tools Google Analytics and Google Tag Manager from Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland.

You can find out more about the processing of your personal data by Google Analytics, Google Tag Manager and Trbo under No. 4 of this privacy policy.

3.6. Legal basis for the use of cookies

Article 6 (1) f) GDPR is the legal basis for the use of technically essential cookies. The essential justified interest lies in securing the functionality of the Sport 11 shop.

Article 6 (1) a) GDPR is the legal basis for the use of comfort cookies (nr. 3.4.) and marketing and statistics cookies (nr. 3.5.). You have given your explicit consent by unsing our cookie consent tool. More about the cookie consent tool and personal cookie settings can be found under nr. 3.2.

3.7. Revocation of consent and deletion of cookies

You can revoke your consent to the use of cookies at any time with effect for the future.

You can use the cookie consent tool for this purpose. your personal cookie settings can be accessed at any time via the footer link „cookie settings“. You can save a selection without comfort cookies and marketing and statistics cookies.

You can also delete all existing cookies in your browser settings. The next time you visit the Sport 11 website you will be asked to make a new decision about your personal cookie settings using our cookie consent tool.

4. Marketing und Analysis Tools

BIKE24 uses marketing and analysis tools subject to your express consent. These help us to better understand how you use our website, to provide you with the content that is right for you and to improve our shop overall. Furthermore, these analytical tools help us to better tailor marketing activities to your interests and to measure the success of our marketing activities. Cookies and other technology such as local storage and scripts that store or read information on your end device are used for this purpose. 

Typically, marketing and analysis tools process the following data:

  • the IP address of the device;
  • the information of a cookie or in the local or session storage;
  • the device identifier of mobile devices (e.g. device ID, advertising ID);
  • referrer URL (previously visited page);
  • pages viewed (date, time, URL, title, length of stay);
  • downloaded files;
  • clicked links to other websites;
  • technical information: operating system; browser type, version and language; device type, brand, model and resolution;
  • approximate location (country and city, if applicable).

This consent can be given via our Cookie Consent Tool. In the case of analysis and marketing tools, this consent also includes the transfer of data to third countries with a different level of data protection to the EU, in particular the USA. We would like to point out that, due to US laws and regulations, a level of data protection in the USA similar to the legal situation in Germany or the European Union cannot be guaranteed. The risks here include: the USA offers no enforceable rights or a weaker enforcement of them, and no independent data protection authority to help enforce these rights. Security agencies based in the USA may also be able to access your data. There are no restrictions on the proportionality of access and no guarantees to protect your data. Moreover, there is no effective legal protection against such access to your data.

You can revoke your consent or change your selection at any time by accessing the Cookie Consent Tool again via the ‘Cookie Settings’ link under ‘About BIKE24’ in the website’s footer.

4.1. Google Analytics and Google Tag Manager

If you have consented to its use, Sport 11 uses Google Analytics 4 (hereinafter “Google Analytics”), a web analytics service provided by Google Ireland Limited (‘Google’), based at Gordon House, Barrow Street, Dublin 4, Ireland for persons from Europe, the Middle East and Africa (EMEA), and by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA for all other persons. Google Analytics uses tracking cookies, local storage, pixels, and scripts that allow us to analyze your use of the website and thus enable us to make targeted improvements to the website and our product offering based on the statistics and reports obtained.

In addition, we also use Google Analytics to send your usage data to Google advertising services such as Google Ads for the purpose of personalized advertising. In doing so, we also create advertising target groups (remarketing), advertising reports and reports on interests and demographic characteristics. We have also enabled Google signals on our site. This links your visit to our site with your Google account in order to improve the creation of target groups and the personalization of the advertisements displayed. Google signals also enables tracking of your visit across devices and pages. Personalized advertising is only delivered if you have allowed this in your Google settings. To do this, go to https://adssettings.google.com/. The data for personalized advertising is stored for up to 26 months. Data on age, gender or interests, for example, is deleted after 2 months of inactivity.

Google Analytics also uses artificial intelligence such as machine learning for automated analysis and enrichment of data. Data evaluations can be automated or based on specific individually defined criteria: https://support.google.com/analytics/answer/9443595. Artificial intelligence helps, for example, to extrapolate the collected data of visitors who have agreed to use Google Analytics to the total number of all visitors. Alongside this, Google Analytics models conversions insofar as insufficient data is available to optimize evaluation and reports: https://support.google.com/analytics/answer/10710245. Predictive metrics on the future behavior of visitors are also created using structured event data, such as predicted sales, purchase probability and churn probability: https://support.google.com/analytics/answer/9846734. The predictive metrics can also be used for forecast target groups.

The information collected about your use of this website is usually transferred to a Google server in the USA and stored there. Google Analytics processes IP addresses only in abbreviated form by default in order to exclude the direct individualization of persons.

The following data is processed by Google Analytics:

  • IP address (which is, however, anonymised before further processing);
  • device ID, Google ID (Google Signals);
  • referrer URL (previously visited page);
  • pages viewed (date, time, URL, title, length of stay);
  • events and occurrences (such as files downloaded; links clicked to other websites, scrolling behavior, searches, interaction with videos and forms, clicks on buttons and navigation tabs); 
  • achievement of specific goals (conversions), if applicable;
  • technical information: operating system; browser type, version and language; device type, brand, model and resolution;
  • approximate location (country and city, if applicable, based on anonymised IP address).

The cookies’ storage period is a minimum of 1 minutes and a maximum of 2 years.

The following cookies are stored by Google Analytics:

  • "_ga" (2 years): recognition and differentiation of visitors by a device ID;
  • "_ga_VFSDVSZQ1T" (2 years): retention of the information of the current session;
  • "_gid" (1 day): recognition and distinction of visitors by a device -ID;
  • "_gat_UA-46166765-1" (1 minute): reduction of requests to Google servers.

The storage period of user logs is a minimum of 2 months and a maximum of 14 months. The retention period is not reset in case of renewed activity.

The following elements in the web storage are stored with the same purpose as the cookie with the same name: "_ga".

Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.Disabled data sharing to Google products and services, contribution and business information models, technical support, and account manager in the data sharing settings.

Besides revoking your consent, you may also prevent the storage of cookies through the appropriate settings on your browser software; however, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore, you can – in addition to revoking your consent – prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) by Google as well as the processing of this data by Google by installing and activating the browser plugin available under the following link: Browser add-on to deactivate Google Analytics

In order to integrate Google Analytics, we use Google Tag Manager, provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland for persons from the European Economic Area and Switzerland and by Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA (‘Google’) for all other persons. This applies the activation of Google Analytics through a script and ensures the proper integration of the tool. Google Tag Manager only temporarily processes the connection data generated by the browser connection. Google Tag Manager does carry out any user analysis itself.

We have concluded an order processing agreement with Google Ireland Limited. In the event that personal data is transferred to the USA, Google Ireland Limited and Google LLC have concluded standard contractual clauses (Module 3). We also obtain your explicit consent for your data to be transmitted to the USA as part of the consent process.

You can also find more information in Google's privacy policy.

4.2. Meta Pixel

In case of your consent - which can be revoked at any time for the future - we use Meta pixel on our website, an analysis tool offered by Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

The Meta pixel stores cookies and uses JavaScript code as well as other technologies to access information on your terminal device. Once you visit our website and consent to the use of Meta pixel, it is triggered. We use Meta pixel to analyze the general use of our website, especially "events", and to track the effectiveness of our advertising ("conversion tracking"). In addition, we use Meta pixel to display targeted advertisements on Meta Platforms' social networks, such as Facebook and Instagram, based on your interest in our products ("Retargeting"). By triggering Meta pixel, Meta Platforms can track and log your actions, such as the purchase of a product, across platforms. The subsequent analysis of the data obtained enables us to optimize our advertising measures and to adapt them to you and your interests in the future.

Specifically, in the context of the use of Meta pixel - regardless of whether you already have an account with Meta Platforms' social networks, such as Facebook or Instagram - the following five types of data are processed: 

  • HTTP header: all information stored in the HTTP header. The HTTP header is a standard web protocol that is sent between browser requests and servers on the Internet. HTTP headers contain IP addresses, web browser information, page location, document, referrer, and website visitor information.
  • Pixel-specific data: This includes the pixel ID and the Facebook cookie.
  • Button click data: This includes all the buttons that were clicked by you when you visited the website, the label of those buttons, and all the pages that were viewed as a result of the button clicks.
  • Optional values: developers and marketers can optionally send additional information about the visit via personalized data events. Examples of personalized data events include conversion value, page type, and more.

To perform usage analytics, retargeting, conversion tracking, and serve personalized ads, we set the following cookies:

  • "fbp" (3 months)
  • "fr" (3 months).

The cookies’ storage period is a maximum of 3 months. Once the lifetime of a cookie has expired, your browser will automatically delete it. Your data shared until then will be stored by both us and Meta Platforms for 3 months.

On behalf of the operator of this website, Meta Platforms uses the data obtained to measure the effectiveness of the advertising we place on Meta Platforms social networks. For matching, measurement, and analysis functions of Meta pixel, in particular for analyzing the use of our website, matching the user ID and generating reports on our advertising campaigns, we have concluded a data processing agreement with Meta Platforms. In this context, Facebook only provides us with aggregated data that does not allow any direct conclusions to be drawn about individual persons. In the event that Meta Platforms transfers and processes personal data not only in Dublin but also in countries outside the European Economic Area, in particular in the USA, Meta Platforms Ireland Limited and Meta Platforms Inc. have concluded EU standard contractual clauses (Implementing Decision (EU) 2021/914, Module 3) in accordance with Art. 46 para. 2 c) of the GDPR.

In addition, in connection with the use of the Meta pixel, we are so-called joint controllers with Meta Platforms for the processing of event data, for the targeting of advertisements (through the creation and selection of target groups), the delivery of commercial and transactional messages, the improvement of ad delivery, and the personalization of features and content. To govern this relationship, we have entered into a joint responsibility agreement with Meta Platforms.

Meta Platforms also uses the collected Event Data for its own purposes, in particular to protect and secure Meta Platforms' products, for research and development purposes, and to maintain the integrity of and improve its products.

For more information, please see Facebook's Data Security Terms and Conditions and Data Policy

The legal basis for the use of the Meta pixel is your consent. We also obtain your express consent for the transfer of data to the USA as part of the consent process. Access to and storage of information on your terminal device is based on the consent you have given in accordance with § 25 para. 1 TTDSG.  The legal basis for the processing of your personal data, including the transfer of data to the USA, is the consent you have given in accordance with Art. 6 para. 1 a) and Art. 49 para. 1 a) of the GDPR.

You can revoke your once granted consent to the use of the Meta pixel and the associated subsequent processing and transmission of your data at any time, with effect for the future, via our cookie settings. 

In addition, if you have an account with Facebook or Instagram you have the option of deactivating the personalized advertising in the context of the use of Meta pixel. To do so, you must visit the page set up by Facebook and follow the instructions regarding the settings for usage-based advertising. You can also disable the linking of data collected outside of Instagram to serve personalized ads on Instagram, as described by a page set up by Instagram for this purpose. The settings you make in this way are device-independent.

4.3. Google Ads

In case of your consent - which can be revoked at any time for the future - we use Google Ads on our website, an online advertising program offered for persons from Europe, the Middle East and Africa (EMEA) by Google Ireland Limited with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland, and for all other persons by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

With the help of Google Ads, we can create online ads and present our products to you in a targeted manner at the time you search for them. In doing so, you will be shown personalized advertising messages for our products on partner websites of Google. Google Ads records and analyzes customer actions defined by us, such as clicking on an ad, page views or downloads, as well as information about how you got to our website and which other websites you visit.

As soon as you visit our website, Google Ads sets a cookie for conversion tracking on your end device. In addition, JavaScript, tracking pixels and other technologies are used to read information from your terminal device. These read and transmit, for example, your IP address and your interactions with our website. 

The data from Google Ads is recorded by Google Analytics. In order to compile statistics and optimize our marketing campaigns, we receive from Google in particular the number of users who have clicked on our online ads, your Customer ID created by Google and in which language you have used our website. It is not possible for us to directly identify you based on the information we receive from Google. 

The following cookies are set to store ad clicks and for conversion tracking:

  • "_gcl_au" (90 days)
  • "_gcl_aw" (90 days)
  • IDE (13 months).

In addition, Google uses the data obtained from you for its own purposes, such as to improve and further develop its own products and services, for aggregated statistical analysis of conversions, and to improve the quality and accuracy of conversions. 

In the event that personal data is transferred to third countries outside the European Economic Area, in particular the USA, we will also obtain your express consent for the transfer of data to the USA as part of the consent process.

The cookies’ storage period is a minimum of 90 days and a maximum of 13 months. Once the lifetime of a cookie has expired, your browser will automatically delete it. Your data shared until then will be stored by both us and Google for up to one year.

For more information on data protection, please refer to the privacy guide and Google's privacy policy.

The legal basis for the use of Google Ads is your consent. Access to and storage of information on your terminal device is based on the consent you have given in accordance with § 25 para. 1 TTDSG. The legal basis for the processing of your personal data, including the transfer of data to the USA, is the consent you have given in accordance with Art. 6 para. 1 a) and Art. 49 para. 1 a) of the GDPR.

You can revoke your once granted consent to the use of Google Ads as well as the associated subsequent processing and transmission of your data at any time, with effect for the future, via our cookie settings. In addition, you can disable personalized advertising from Google by installing a plug-in or by making a setting in your account. The settings are stored in your Google account (only if you are logged in) or in the browser (even if you are not logged in).

5. Log files

When you visit the Sport 11 website, your Internet browser will send usage data to our servers. Usage data is logged in so-called log files by our servers. In this respect, the following will be stored: the data and time, the type of request, the log type and access status, the size and name of the file, the IP address from which the request originated, the referrer URL (information on the website from which you have arrived at our website), information on the Internet browser used (e.g. which browser is used, the version number of this browser and the type of encryption).

We use log files to monitor the functionality and performance of our shop and to further develop and improve the BIKE24  shop. As a result, any malfunctioning of the shop, for example, will be recorded and subsequently remedied by us. Furthermore, the storage of data in log files takes place for security reasons to ensure secure operation of our system.

Article 6 (1), f) GDPR is the legal basis for this data processing. The essential justified interest lies in securing the functionality of the shop and ensuring secure operation of our shop servers. The users' IP addresses will be deleted or anonymised after a maximum of 10 days.

6. Cloudflare

We utilise Cloudflare, an application from the provider Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107 USA, on this website in order to make our website faster and more secure. Cloudflare provides a worldwide, divided content delivery network with DNS. Cloudflare hereby creates copies of our website and places them on their own servers. This therefore always ensures that, when you access our website, then it is delivered by the server which can show you our website the quickest. Cloudflare simultaneously blocks threats and limits abusive bots and crawlers which can waste our bandwidth and server resources or which will try to attack our systems in other ways or methods.

All the required data transfer between your browser and our websites flows through Cloudflare's infrastructure in order to be able to provide this service. Cloudflare thereby delivers content from our website and analyses the data traffic in order to prevent attacks.

Cloudflare receives information relating to the IP addresses and DNS log data for this purpose. The IP addresses therefore merely create pseudonymised data which could, when at all only theoretically and not without considerable, time effort and cost, be assigned to a natural person. For security reasons Cloudflare additionally utilises a Cookie. This cookie is absolutely required for the Cloudflare security functions and cannot be deactivated.

The data which is collected when you access our website is stored and processed exclusively in the European Union (“Data Localisation Suite”). This also comprises the data log files which have been developed from this and, in particular, data processing in order to speed up the secure call-up of the page, to detect threats such as bots and DDoS attacks as well as ensuring the stability of the connection set up. We have therefore concluded an agreement with Cloudflare for the usage of regional, European infrastructure and services. This especially comprises the “Customer Metadata Boundary” option. This function always ensures that all traffic metadata, which can also include the IP address, is also processed exclusively on servers in the European Union (in particular in Luxembourg).

Additional information relating to these security measures can also be found at: https://support.cloudflare.com/hc/en-us/articles/360061946171-Data-Localisation-Suite.

Warranting the security and accessibility of our website constitutes a legitimate interest on our part pursuant to Article 6 (1) f) GDPR. We have concluded a corresponding order processing agreement with Cloudflare, with regard to transmitting the data, in accordance with Article 28 GDPR.

Cloudflare usually stores your data for up to seven days. However, when your IP address should trigger a security alert at Cloudflare, then there can be exceptions to the storage period which has been detailed above.

In principle, Cloudflare stores and processes personal data on servers which are located in the European Union. However, as Cloudflare Inc. is deemed to be a US provider, we have also concluded EU standard contractual clauses with Cloudflare (Commission Implementing Decision (EU) 2021/914, Module 2) regarding the transfer of personal data to the USA, which cannot be completely excluded in every case. Thereafter, Cloudflare hereby undertakes in particular to challenge and inform about any request from US security authorities, unless this is not prohibited by law. There are also extensive, and comprehensive, additional safeguards in place in order to limit data processing to the European Union, as listed above. A decree by the European Commission on the adequacy of the level of data protection which is in place in the USA is currently not available. You are entitled to request a copy of the EU standard contractual clauses from us.

7. Social Media

On the BIKE24 website you will find links to social media platforms from Facebook, Youtube, Instagram and Twitter where BIKE24 is represented and offers content. These are static links. BIKE24 does not use social media plugins.

BIKE24 is represented in social media in order to get in touch with our customers, interested parties and other users and to inform them about products, events or competitions. We would like to point out that personal data is collected and processed by the respective provider when you visit the corresponding pages. The legal basis for the processing of users' personal data is Art. 6 (1), f) GDPR. The essential justified interest of BIKE24 lies in the optimal design and improvement of the company presentation. 

If you use our offers in the respective social network as a logged-in member, your consent to data processing pursuant to Art. 6 (1), a) GDPR is given to the social media platform. In order to understand and improve our activities, we use corresponding evaluations in the form of statistics provided by the respective provider.

8. Your rights as a user

Below, we would like to summarise for you your rights under the General Data Protection Regulation.

8.1. Right to revoke your declaration of consent under data protection law (Article 7 (3) GDPR)

You have the right time to revoke your consent at any time. Revocation of your consent will not affect the lawfulness of the processing carried out on the basis of your consent up to the time of revocation. Before you give your consent, you will be informed hereof.

8.2. Right of access (Article 15 GDPR)

Under Article 15 GDPR, you have the right to demand from us confirmation of whether we process personal data concerning you. If this is the case, you have the right to access this personal data and the following information:

  • the purposes for which we process this data;
  • the categories of personal data processed by us;
  • to whom this personal data has been disclosed, or is yet to be disclosed, particularly in the case of disclosure to recipients in third countries or at international organisations;
  • if possible, the envisaged period of storage of the personal data, or, if this is not possible, the criteria used to determine this period;
  • the existence of a right to rectification or erasure of the personal data concerning you, or a right to restriction of processing by us, or a right to object to processing by us;
  • the existence of a right to lodge a complaint with a supervisory authority;
  • in cases where the personal data is not collected from you, all available information concerning the origin of the data;
  • whether automated decision-making, including profiling, as referred to in Article 22 (1) and (4) GDPR, takes place, and, if so, meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing for you.
  • If personal data is transferred to a third country or to an international organisation, you will have the right to be informed of what suitable safeguards have been put in place to ensure that these recipients also comply with the provisions of the GDPR.

8.3. Right to rectification (Article 16 GDPR)

You may demand that we rectify, without delay, inaccurate data concerning you. With due regard being given to the purposes of the processing, you will, additionally, have the right to demand that incomplete personal data be completed, also by means of a supplementary statement.

8.4. Right to erasure or "right to be forgotten" (Article 17 GDPR)

You have the right that we erase data without delay if one of the following grounds applies:

  • The data is no longer needed for the purposes for which it was collected or otherwise processed.
  • You revoke your consent on which the processing was based, and there is no other legal basis for the processing.
  • In accordance with Article 21 (1) GDPR, you lodge an objection to the processing for reasons ensuing from your particular situation, and there are no overriding legitimate reasons for the processing.
  • In accordance with Article 21 (2) GDPR, you lodge an objection to processing for direct marketing purposes.
  • The data has been unlawfully processed.
  • It is necessary to erase the data in order to fulfil a legal obligation under European or German law.
  • The data has been collected in relation to an offer of information society services in accordance with Article 8 (1) GDPR.

If we have made your data public and are obliged to erase it, we shall, with due regard being given to the available technology and the implementation costs, take appropriate measures to inform the controllers that you have requested the erasure of your data.

8.5. Right to restriction of processing (Article 18 GDPR)

According to Article 18 GDPR, we must restrict the processing of your data in the following cases, namely if:

  • you dispute the accuracy of your data, in which case the processing will be restricted until we have been able to check the accuracy;
  • the processing is unlawful, and you decline to have your data erased and demand instead that use of your personal data be restricted;
  • we no longer need the data for the purposes of the processing, but you need this data for asserting, exercising or defending legal claims, or
  • you lodge, in accordance with Article 21 (1) GDPR, an objection to the processing for reasons ensuing from your particular situation, as long as it has not yet been established whether the legitimate reasons for the processing by us outweigh your interests.

If processing is restricted, we shall merely be permitted to store this data. Any processing beyond this will then be permissible only with your consent or for the purpose of asserting, exercising or defending legal claims or for protecting the rights of another natural person or legal entity or for reasons of an important public interest of the Union or a Member State.

You may at any time revoke your consent given in this connection.

You will be notified by us before the restriction is lifted.

8.6. Notification obligation (Article 19 GDPR)

All recipients to whom your data has been disclosed must be informed by us of any rectification or erasure of your data, or of any restriction of processing. This will be inapplicable only insofar as this proves to be impossible or is associated with disproportionate expense. We shall inform you of these recipients if you so request.

8.7. Right to data portability (Article 20 GDPR)

You have the right to receive in a structured, commonly used and machine-readable format the data concerning you that has been provided to us. Additionally, you have the right that we transfer this data to a third party insofar as

  • the processing of the data is based on your consent or on a contract, and
  • the processing takes place by automated means.

in this respect, you may demand that we transfer your data directly to such third party insofar as this is technically feasible. This right must not impair the rights and freedoms of other persons.

8.8. Automated decision-making in individual cases, including profiling (Article 22 GDPR)

You have the right not to be subject to a decision based solely on automated processing, including profiling, that has legal effect on you or that impairs you in a similar manner. This will not apply if:

  • you have given your express prior consent thereto, or
  • the decision is necessary for the conclusion or performance of a contract between us, or
  • applicable legal provisions permit this, and these provisions contain appropriate measures for protecting your rights and freedoms as well as your legitimate interests.

In the first two cases, we shall take appropriate measures to protect your rights and freedoms as well as your legitimate interests. This includes your right to state your own point of view, your right to challenge the automated decision and your right to intervention by one of our employees.

8.9. Right to object (Article 21 GDPR)

If we process your data on the basis of a legitimate interest (Article 6 (1) f GDPR), you will have the right to lodge an objection thereto if the grounds for this ensue from your particular situation. This also applies to any profiling based on these provisions. In this case, we shall no longer process your data, unless we can prove that the reasons for the processing are compelling and worthy of protection. This must outweigh your interests, rights and freedoms, or the processing must serve the assertion, exercise or defence of legal claims.

Insofar as we process your data in order to engage in direct marketing, you may lodge an objection to the processing of your data. This also applies to profiling insofar as profiling is related to such direct marketing.

Following your objection, your data will no longer be processed for these purposes.

To lodge an objection, merely send a corresponding informal notification using the contact details given in Section 1.

8.10. Right to lodge a complaint with a supervisory authority (Article 77 GDPR)

You have the right to lodge a complaint with a supervisory authority, in particular in the Member State where you reside or work or where the alleged breach took place, if you are of the opinion that the processing of the data concerning you breaches the General Data Protection Regulation. Further legal remedies under administrative law, or judicial remedies, to which you may possibly be entitled will remain unaffected hereby.